Tuesday, June 5, 2007

Breadtalk Silver: Next Evolution in our Bread Culture

With Amagada and the kids


Nori with Cheese $1.80

When I was a kid, there were only Curry Buns, Coconut Buns and Tau Sar Buns. It was back in the days when I used to stand at the Kaik Ai (Grocery Store) waiting for the lady to slice the skin off the Lohti (Bread Loaf) and cut it into slices. They would purposely NOT slice through, so that you have to still peel off the slice when you want to eat it. The reason they gave was because they don't want to cut the relationship with the customers. Practically, I think it was easier to pack the bread when it is not sliced through.

Then in the late 70s bakeries started to appear, offering hot dog, curry chicken, charsiew buns and square loaves cut with automatic bread slicers. Soon there were bakeries all over Singapore offering similar buns.

Everyone was happily making hot dog buns until 7 years ago, Breadtalk took Singapore by storm by introducing their pork floss buns and a host of other new and exciting creations. Suddenly, all the other bakeries awoke from their slumber and everyone started to be more creative with their buns. More creative being putting pork floss on everything!

Pot of Potato (back), Pot of Eggs (front)

So now that everyone is catching up with Breadtalk, they have again raised the bar by creating 150 new breads and cakes under their Breadtalk Silver banner.

Breadtalk Silver is not just another Breaktalk with new flavours. It is a new, limited edition Breadtalk which will have only a few branches in strategic parts of Singapore to cater to the well heeled and trendy crowd.


Fuji Pear $1.80

I was overwhelmed by the creativity of the new range of breads that the French, Japanese and Taiwanese chefs have come up with. By using exotic ingredients that one would hardly find in a typical Singaporean household and marrying them with breads that you would expect to find in a European bakery, they have managed to create a wonderland of breads that would please almost anyone.

I especially liked the "Pan Mantaigo" (pic right) which is a crusty french bread with japanese fish roe. The "Mr Hokkaido" (above right) is Hokkaido beans (Azuki beans) on a soft bun. They also had a "French Style" Naan bread with cheese and Edamame beans which was creatively called "Naan Da Yo?" The Fuji Pear (above) is a combination of a custard specially imported from Spain with Japanese Pear. I think you are starting to get the picture right?

Strawberry Crisps $6.20

Besides the Breads, they also make a whole range of exclusive cakes. Again, there are so many new and pretty cakes that you just stand there not knowing which one to try. I tried a few including the one touted to be their most exclusive cake, the Katrina Tiramisu (pic right). At $108 per cake, they only make 5 a day and each slice costs $9.80. They boast that they use only the finest imported ingredients like Italian Mascapone cheese. Quite honestly, I think it is a good Tiramisu but find it difficult to justify paying $9.80 for it.

The Strawberry Crisps (above) has slivers of strawberries and cream sandwiched between layers of crisp pastry. They tell me that they use specially imported Japanese Strawberries as they are more consistent in size and colour. Very pretty to look at but tastewise I found that the crispy pastry was not as light and crisp as they should be.

Conclusion

The variety and creativity is overwhelming. You really feel that they have brought the competition to the next level. Tastewise, I really did not find something that I could rave about. But with so many different and tempting varieties, it is just a place that you'd go back a couple of times in order to try out the all other creations!

Breadtalk Silver
Basement, Paragon Shopping Centre


Disclosure:
This review was done at the invitation of Breadtalk and the breads and cakes were provided free of charge.

18 comments:

Anonymous said...

My honest opinion ... I don't like Breadtalk breads.

Juzz said...

Hehe it will be a matter of time before all the heartland bread shops start copying those new creations and we will be able to get them at cheaper heartland rates. *Bad!*

sh said...

i think i like provence stuff better than breadtalk's. but it's true, no one can beat breadtalk's variety.

Elaine said...

Hi, been a reader ever since your blog was on Wo Bao newspapers.

Wanna intro you to some food that are quite famous. Not sure if you have went those places before, but they are more on the west side (since i live in the west lah.. heh)..

Blk 328 Clementi - Claypot rice (Its quite famous)

If you are going to Island creamery next time, do visit them just before cny, because they have this pineapple tart flavour... yummilicious!

oh just a little note, I went to Mien's pasta after looking at your posts. Being a pasta lover, I love it totally! But i would be happier if Damien puts on a smile, because he was sulking and not even looking at me when i was talking...

Sophia said...

Breadtalk...they sell good variety of breads, but...whenever I'm there to buy a bread or two, they're always left there "cold", so I thought it'd be sooooo good if Breadtalk could actually put an oven or something there for customers to heat their bread up.

ieat said...

Judging from the comments so far, everyone is basing on their previous experience with Breadtalk. This one is quite different. It is totally revamped and does not sell the same stuff as the other Breadtalks. The price is also around 20 to 30 percent higher. It's like giving comments on a Crystal Jade Palace based on your experience with Crystal Jade Kitchen.

Anonymous said...

The bread talk has good variety. They may look differetn, but all taste the same. The dough isn't good. The boss learned it from Taiwanese bakery, but couldn't survive in Taiwan. How good can it be?

Amagada said...

At the store in Paragon, they will put out samples so you can try the different breads before making a decision on which one to buy.

Being a potato lover, I especially liked the "pot of potato" which is almost a meal in itself. And there was an almond crossiant with delicious cream on the inside!

If anything, it is a feast to the eyes (esp if you are bread lover like me) But be warned that you will not get your regular pork floss bun at this outlet.

Cheers!

EastCoastLife said...

I was wondering how you can take photos when I was stopped from doing that at Parkway's Breadtalk. Special privilege orh!

I love bread and I do still eat Breadtalk's bread. :)

tlc said...

As what ieat states,
Prices are about 20 to 30% higher than other breadtalk outlets...

Partly because I think the ingredients they use is more expensive + rental at paragon...

And they strategically open at Paragon to mainly target the expatriates like the rich Indonsians, Ang Mos, Japanese etc... who enjoy shopping at Paragon....

I think maybe I will just check it out someday if I happen to be there.

Dianne said...

I like bread shops for the smell of fresh bread. But Bread Talk outlets STINKS, where ever they are and whatever they named them.

Don't think that BreadTalk serves new creation. They just add all kinds of stuff to (what they call) bread, because tey can't make good bread

Mummum said...

Amagada, you may want to try the tart from Crystal Jade Bakery. I bought one from the Taka outlet. It has potato and tuna(I think) in the tart. It taste good and special. I forgot the name of it. Go try it.

Anonymous said...

I must say BreadTalk try very hard in terms of creativity - capturing people's eyes for its variety...but taste wise it really is ordinary.....

And I dont like that the bread are displayed without cover.....witnessed housefly flying around at the shop before....

I think food industry has to pay more attention to hygiene.....

Now being listed with public's money share....it can venture more like republic foodcourt....if it works good for everybody....it doesn't at least more people to share the load....

Alicia said...

I actually do like the new Breadtalk at Paragon and I am not a breadtalk fan.

For one, the service is good and everyone is very cheery and reminiscent of a Japanese bakery where free samples of bread are given. I tried the rye with cranberry the other day and it was good. Simply adore bread with 'bite' and hence enjoy wholemeal, multi-grain etc breads.

They have rye with apricot, rye with longan and wolfberry so i'm glad that they are introducing more euro style breads.

Cakes look good as well although I have never tried cakes from breadtalk as I'm picky about the ones I eat. No point wasting calories on mediocre fare right?:P

But I may give them a try one day. On the whole, things are alot more expensive but it may be worth a try.

khim said...

ai yo, eastcoastlife..

of course les got special privilege to take photos lar!! u din read the disclaimer meh?

"Disclosure: This review was done at the invitation of Breadtalk and the breads and cakes were provided free of charge"

Milo and Pa said...

I am not a breadtalk fan.... but I must say... i totally agree with Alicia, "the service is good and everyone is very cheery and reminiscent of a Japanese bakery where free samples of bread are given"

I tried the "Pan Mantaigo" and their garlic bread which just came out from the oven. I must say I am very impressed! The "Pan Mantaigo" was very different. The fish roe complimented the crusty french bread very well. And I dunno what to say about the garlic bread... one of the best I ever eaten. I wonder how they did it! Honestly.... it is good. Just that wish the price was not so ex! $3 for the "Pan Mantaigo". hmmmmm :(

R. Johnson said...

Breadtalk is gross low quality garbage. (For the lawyers out there let me add - in my entirely subjective opinion)

Micul said...

Where can i find the recipe for Pan Mantaigo, please?
It looks amazing.
Thank you.

Post a Comment